Get Lit! with the Witherspoon Institute
As part of our work with the Witherspoon Institute’s Get Lit Program, we collaborated on a project that utilized the power of artificial intelligence to create a comprehensive digital toolkit...
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Courses & Project Showcase
Explore our academic courses and discover innovative student projects at the intersection of AI and media.
AI in Media Industries
Spring 2025
Course Description
Develop practical skills in using AI tools to tell impactful stories across public relations, advocacy, journalism, and strategic social media. Students will work with generative AI for text, images, and multimodal media while evaluating tools, platforms, ethics, limitations, and biases.
The course includes collaboration with an external media partner to produce real-world deliverables, prototype new workflows, and develop AI-driven storytelling for local communities and civic or enterprise goals.
This is also a Northeastern Service-Learning course, partnering with four community organizations this semester.
Course Objectives
- Identify human-centered AI tools to improve operational and business practices
- Assess risks, benefits, and biases in AI systems and propose mitigations
- Communicate effectively with technical and non-technical stakeholders
- Collaborate across disciplines to apply AI in real-world contexts
Learning Outcomes
- Advise media and communications organizations on AI use
- Apply prompt engineering for compelling generative media
- Create and evolve AI-driven storytelling techniques
- Design AI-powered social media strategies
- Evaluate ethical tradeoffs in AI-driven media applications
- Leverage and combine leading AI tools into effective workflows
Teaching Assistants
- Yash Phalle — Technical Lead
- Amelia Chu — Service-Learning Partner Manager
Featured student projects from course
