AI in Media Industries at Northeastern University’s College of Arts, Media & Design

In his Spring 2025 class, lab director John Wihbey taught graduate students to develop practical skills in leveraging Al tools to tell stories for use cases such as public relations and communications, advocacy and social impact, journalism and news, and
strategic social media campaigning/influencer-creator economy. The students collaborated with an external media partner firm, engaging in a two-way learning process to produce a deliverable for the external client. Wihbey and his class explored ethical frameworks and limitations of generative AI-models in addition to their practical functions.

As a Northeastern Service-Learning course, the students worked with four community partners in hands-on service to address community needs, learn by applying course concepts to their experiences, and reflect on those experiences back in the classroom.

The complete syllabus, including details about the service learning partner projects, is available now.