Who we are

AIMES Lab (pronounced “aims”) at Northeastern University.

We investigate how AI transforms media systems and help institutions respond insightfully.

The AI-Media Strategies Lab – AIMES Lab – at Northeastern University focuses on the use of AI technologies in media industries, providing evidence-based recommendations to organizations, and producing research leveraging methods such as surveys, focus groups, experiments, and data analysis. AIMES seeks to partner with and advise organizations on using AI tools to accomplish their media-related goals.

What we do

We study, teach, and advise on the role of AI in shaping media systems.

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Our Research

Our research explores the social, ethical, and practical impacts of AI in media and communication.

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Our Insights

We share ongoing reflections and research updates through our blog .

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"It’s just about humans being able to legitimately express new kinds of ideas and preferences that don’t conform to the past."

John Wihbey
Director, AIMES Lab
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There has to be a way that we account for this moment and this present time in media, that's the relevance of AIMES.

Research Assistant, AIMES Lab
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